Gym Plus aimed to revitalize their branding while retaining their existing logo. Through our brand expansion process, we introduced new patterns and natural shapes that echo the dynamic movement of bodies, adding a sense of depth and dimension. We incorporated inviting colors to highlight Gym Plus’ dedication to fostering a strong community.
The refreshed brand was applied across their website, printed materials, digital platforms, and interior spaces. We began with UX-focused wireframes, progressing to high-fidelity web page designs that integrated the updated brand elements. Development followed with an SEO-centric approach, focusing on thorough audits and page optimization to enhance online visibility and performance.
