Madcraft began with a completely blank slate in terms of branding. Collaborating closely with the LumaDoc team, we conducted extensive competitor research and persona exploration, ultimately selecting the business name LumaDoc. We then focused on developing the visual identity, creating and expanding upon design elements to support the brand. These efforts culminated in a set of brand guidelines that define a sleek, modern, and clean-feeling aesthetic, forming the foundation for the web project and ongoing marketing efforts.

We proceeded to build a custom service-based website that educates visitors about the team of medical practitioners behind LumaDoc and the process of receiving treatment. The website enables clients to book free consultations and schedule treatments at their homes. Additionally, it offers functionality for clients to make group bookings, enhancing the overall convenience and user experience.